Innovation is an overused word and very often, not recognized for what it is or what it means but instead, for what each one of us wants to believe it means.

Innovation is not something you teach or buy; innovation is not something a consultant will find for you or much less help you create it. You cannot capture it. You cannot force it.

Innovation is a way of life for some people; it is the way some people see the world and the way they think and do things, from picking up groceries to creating a company.

When real innovation shows, most of us don’t even know it, it just happens. Focused on your craft and improving what you do, and innovation will show up.

Innovation is often dismissed by some of us because we often reject change or things that are different. When we don’t understand something, we commonly describe it as a bad idea or even as something foolish.

Innovation is all around us and if you are lucky enough to notice it, do not turn your back to it, be curious, have an open mind, and embrace it.

Cheers!

Ricardo.