Writing is not easy and there is always room for improvement. Attracting an audience is also hard and it takes time. Here are some of the things that have worked for me in the past few years, I hope they can be useful for you too.
- Focus on longform articles. People are starting to get overwhelmed with the shortform content abundant in social media. Finding well-written long-form articles is becoming a rarity and so it is becoming scarce and thus valuable.
- Use tools to improve your writing. Applications like the Hemingway Editor can help your writing to be more readable. Grammar and spell-checking only go so far, you want your posts to be easy to read and understand.
- Write about topics that can stand the test of time. Your posts should be relevant today and 5 years from now. Avoid writing about the hot/popular topics of the day. Also, if your blog platform and/or theme allows it, remove the date from your posts and URLs.
- Write for you and not an audience. If what you write is good for you, it will be for other people. This is also a great way to get over writer’s block. Most of my blog posts are a way for me to learn and remember what I’ve learned. Reading and taking notes about specific items you find interesting can also give you an abundant source of things to write about.
- Take part in popular blogs and websites by adding smart comments and points of view. Make sure your blog address is part of your profile. People do notice when someone has smart things to say or unique point of views. And, they’ll want to know more about you and your own writing as well.
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