Finding Value in the Noise

I enjoy hearing people talk or write about business ideas and tips on how to get started. There’s so much valuable information out there. I don’t know about you, but I’m constantly reminded of just how much I still have to learn. Of course, some of this content feels like a trap—a way to get you to buy something—but it’s usually not hard to filter out the noise and find the genuinely relevant advice.

For example, I recently listened to a podcast where the speaker suggested buying an existing business instead of starting one from scratch. It’s an interesting idea, especially for people who don’t have a clear vision or are unsure how to get started. But near the end of the episode, she mentioned a new venture she’s launching—a platform to help people find businesses for sale or list their own if they’re looking to sell. At that point, the podcast felt like a long advertisement for her business. It seemed as though all the tips and information she shared were building up to this: “Okay, I’m convinced. Where do I find businesses to buy?”

While that might not have been her sole intention, the podcast came across as an effective sales pitch. Still, I chose to focus on the advice and information she provided, which I found valuable. There were plenty of helpful tips and ideas, even though not everything was applicable to everyone—nothing ever is. But it sparked some interesting ideas for me and even motivated me to think differently about my own goals.

The overwhelming amount of information available to us—especially online—makes it hard to trust what we consume. Much of it is junk, and sifting through it can feel daunting. But here’s the good news: if you’re selective about what you read, watch, and listen to, you can find hidden gems. Valuable information is out there—you just have to actively seek it.

Have you ever wondered how much of the content you consume is actually helpful or truthful? I do. Every time I think about it, I remind myself to be better at distinguishing the good from the bad. Even when it feels like someone is trying to sell you something, they might still be sharing useful insights. The trick is to extract the good and discard the rest.

So, which is better: starting a business from scratch or buying an existing one? The answer is—it depends. Everyone’s needs and circumstances are different. Only you can decide what’s best for you. Both paths have their pros and cons, and personally, I think I might do both.

I want to keep writing and eventually publish a book (or more). That’s one kind of business. But I’m also passionate about creating beautiful, calm spaces where people can work, write, read, chat, and relax. My dream business combines a bookstore and coffee shop, with walls adorned with photos by local photographers and a section dedicated to unique stationery. As an added bonus, it might include a small bar for wine tasting. This space would reflect my love for books, creativity, and community while offering a gathering place for people who share similar passions.

This is where my thoughts have been this past week. Once a dreamer, always a dreamer.

What are your dreams, and what are you doing today to get closer to achieving them?

P.S. I personally added all em dashes (—), it is my way to fight disinformation.

Have a great weekend, everyone.