Content is king, that’s what people say, and from what I see, these are very smart people. But does that mean all content is king? Does it mean all content is great and worthy of our reverence? Of course not, right?
Many people create content these days, it’s easier than ever before, and there are many tools and technology available to most of us to help us do this. The content can be in the form of videos, text, music, voice, etc. And the content people create today covers many topics ranging from all sorts of education to all types of entertainment. It’s widely available, and we can consume content from different creators and different platforms.
With all the content available today, and all the people creating it, ranging from large media corporations to individuals working from their bedroom, it’s hard to create entertaining content, especially if you want it to be different from everything else out there.
Creators work hard to differentiate themselves. They think hard about new skits, new angles for their photography, new content for their videos, etc. And at the same time, companies who create products, especially tech companies, work hard to achieve the same thing. To be different. To be unique.
Content creation has a purpose. For most, it’s a way to communicate their feelings, perspective, and personality. There is also the commercial content intended to convince people to buy something, a product, service, whatever. And this type of content can be very creative, but ultimately, whatever someone is selling still needs to be unique and distinct. At least, if you want it to be remarkable and thriving in this over-saturated market.
Popular creators and influencers work hard at differentiating themselves and their content. They build studios, buy the best camera equipment, learn new dance moves, showcase beautiful travel destinations, tell funny jokes, and find exciting and informative ways to describe new products and technologies. At least until recently. We have reached peak content, I think. Maybe crypto or the metaverse will fix this. Time will tell.
Oh, by the way, have you seen the new Apple product released last Tuesday? It’s two new colors for the iPhone, Alpine Green and Green.
So many creators are talking about it and making videos because it’s a new and exciting thing? Most creators get money for their content, but making videos about the same phone with two new shades of green is not that exciting. So let’s skip this. But what do I know? I am also writing about it here… but it’s more of a rant than me trying to convince you that a new Apple iPhone that comes in a gorgeous new color is worthy of creating any new content. Like I said. Peak content.