Imagine seeing something wrong. It’s clear to you, and it’s there. It’s obvious. Yet, we can’t do anything about it due to all the noise and the magnetic attraction that people have towards public figures, even when some public figures are increasing the noise for even more attention and personal gain.
The internet didn’t democratize communication as it promised. It didn’t give everyone a voice. Instead, it gave a few selected people a direct way to communicate to their large number of fans or followers to help them continue growing their brands and influence. Ev Williams, one of Twitter’s founders said that everyone should have a voice on the Internet, but the problem today is that while most people have a voice, all the attention is given to those with a megaphone.
Most people are still on the sidelines, scraping for attention via comments, replies, and, if you are lucky, the random viral post. We are still on the bench, just watching the game and not playing. You can try playing, not one stops you, but most popular online sites and communities will make it very hard for your message to be visible. Unfortunately, the internet, or at least the modern internet, is designed to do just that.
There are indeed people who created a brand and accumulated a large number of followers on the internet, and that is great. But it is a challenging thing to do. Platforms prioritize the message and visibility of famous people, and their message is less important than their fame and the number of followers. But do they have the best content or the best message to share? Maybe, but not always, not by far. There are many people out there who are incredibly talented and don’t get any attention due to how these platforms are designed.
I understand that giving everyone attention is not possible. Still, it would be ideal if the internet helped relevant and good content to surface and be more visible to all, regardless of who’s sharing it or creating it.
Many public figures complain about a small percentage of humans having a ridiculous amount of wealth but fail to look at themselves in the mirror and realize that it is also just a tiny percentage of humans like them, having a ridiculous amount of attention and influence.
The first version of the internet was a good idea, but the current social media platforms are not. They are similar to a TV show. We are here watching, pretending that we have a voice or any meaningful participation in it, while we are being told by a tiny percentage of humans what’s good and bad, how we should feel, and increasingly causing just madness and conflict among all of us.